Reflection On What Makes Advertising Tick

Advertising has exploded into a virtually inescapable force in the United States in recent times, dominating the media market and influencing the daily lives of millions. Regardless of the consumers’ conscious awareness, advertisers bombard the audiences of televisions, radios, newspapers, and magazines everywhere with creative new persuasions to buy their products. There are fliers, billboards, signs, and commercials promoting endless new products by trying to catch and hold the public’s attention better than their competitors. They tend to remain focused on one simple point they can communicate as quickly and efficiently as possible, with the intention of appealing to a larger crowd who wants to keep expenditures minimal. For example, more universal commercials (such as food) tend to use more slang terms and avoid using complicated or confusing vocabulary in order to cater to a more prolific audience in our society. Conversely, the more expensive products advertised sometimes use more intellectually advanced vocabulary and formal language to invite a more elite crowd willing to spend increasing amounts of money on more enjoyable and catered experiences. All these factors come into the design process, from the creation of the product to the type of advertising used to promote it, hundreds of decisions about design were fabricated, rejected, and made into reality with the aid of form and function.