If I asked you to identify the brand name to the left, I bet it wouldn't be too hard for you to do so. But, just in case anyone isn't catching on, I'll give you a little hint: they usually make very colorful products which people of rather small stature and young of age use to create visions of artistic chaos, usually with near seizure-inducing colors. Still not getting it? I'll help you out a little....
Voila! It's Crayola Crayons! If you're like most people and you immediately realized the logo of one of your favorite (or most dreaded) childhood art supplies. They use bright colors to attract the attention of their main audience - children in elementary school - who delight in these basic aesthetic qualities. The Crayola logo has remained virtually the same for decades; this is a purposeful tactic on Crayola's part, because people trust products they've grown up with and recognize. Their easy-to-read child-like font is appealing both to kids and to adults as a trusted and self-tested product which has been an established house-hold object for as long as any of us can remember.
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