Jesse James Garrett on design

"Problems with visual design can turn users off so quickly that they never discover all the smart choices you made with navigation or interaction design." -- Jesse James Garrett (http://quotesondesign.com/jesse-james-garrett/) . I found this quote to be particularly interesting because I think it is a very truthful and honest drawback about being a designer. Most people tend to be judgmental based solely on visual interactions, but this tendency is intensified especially these days with all the advertising around us. We are constantly bombarded with ads and propaganda trying to sell us something or tell us what we should or shouldn't do. Our only defense against stimulus overload is to block out everything which doesn't appeal to us. This is a concern for designers, because their job is to make products appealing, to be the ones who sell to us and tell us what to do. Therefore, if when trying to be the best and appeal to everyone they should make a visual blunder, their viewers will immediately disregard whatever else the design offers since it is not worth their precious time.